South West Public Health Training Programme
Tutorial: Media Skills and Business Meeting
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Date: January 23rd 2013 9:15am until 4:30pm |
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9.15 – 9.30 |
Tea & coffee on arrival |
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9.30 – 9.35 |
Welcome and introductions |
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9.35 – 10.50 |
Introduction into media – what they want and how to give it to them!! Casey Palmer, Press and Communications Officer HPA South West |
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11.00 – 11.20 |
Coffee break |
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11.20 – 12.30 |
Getting the message across Sarah Weld & Mary Thompson, Public Health Registrars |
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12.30 – 13.00 |
Lunch - provided for those also attending afternoon Business Meeting |
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13.00 – 16.30 |
StR Business Meeting (Please see agenda for further details) |
Aim:
To provide Registrars with skills to enable them to effectively use the media to improve health and well-being, with a particular focus on engaging the media and writing press releases.
Learning outcomes:
- KA 4.20 Work collaboratively with the media to communicate effectively with the public.
- KA 5.10 Play an active role in engaging the public in solving their own health problems (evidence which is most likely to come from a series of articles in a local newspaper, newsletter or other mass media)
- KA 5.3 Debate the strengths and weaknesses of a variety of health improvement interventions directed at large populations including social marketing
- KA 5.8 Apply the theoretical models of behaviour change for the general population and high risk/ hard to reach groups
- KA 5.13 Lead or make a significant contribution to a major public health media campaign demonstrating an understanding of appropriate theory and applications of social marketing and mass communication
South West Public Health Training Programme
StR Business Meeting and Workstreams
23rd January 2013 1pm – 4.30pm
The Albemarle Centre, Albemarle Road, Taunton TA1 1BA
PLEASE NOTE LUNCH WILL BE PROVIDED FOR THOSE ATTENDING THE MEDIA SKILLS TUTORIAL
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AGENDA
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Time |
Item |
Leading |
Papers |
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1.00 |
Introductions & Apologies |
Dominic Mellon/ Sarah Weld |
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1.05 |
Notes of last meeting – review actions |
Dominic Mellon/ Sarah Weld |
Minutes and actions |
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1.15 |
Issues log |
Dominic Mellon/ Sarah Weld |
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1.20 |
Regional Training Committee – feedback and issues raised |
Dominic Mellon/ Sarah Weld |
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1.30 |
National StR Committee update |
Rachel Wigglesworth |
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1.40 |
E-portfolio update |
Emily Youngman/Katie Hopgood |
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1.45 |
HPA Update & Proposal |
Dominic Mellon/ Sarah Weld |
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2.05 |
Technology Working Group update |
Emily Van de Venter/ Dominic Mellon |
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2.10 |
Quality Panels update and actions |
Sarah Weld/Sara Blackmore/ Emily Van de Venter/Dominic Mellon |
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2.25 |
PH1 |
Rachel Wigglesworth |
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2.35 |
Coffee |
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2.50 |
Chairs Report |
Dominic Mellon/ Sarah Weld |
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3.00 |
Priority Planning for 2013-14 |
Dominic Mellon/ Sarah Weld |
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4.00 |
StR Committee 2013-14 – nominations and elections |
Dominic Mellon/ Sarah Weld |
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4.15 |
Any Other Business |
All |
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4.30 |
Close |
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